How Karen and the Pacific Sotheby's Brand Markets Your Home


The Sotheby’s International Realty brand partners with and distributes properties to the most significant media companies and real-estate focused websites in the world in order to increase your property’s exposure. Results are measured with a report which illustrates the activity a property has received online.

Additionally, once a home is showcased on, it is exclusively marketed on more than 100 Sotheby's International Realty affiliate websites around the world. This network of websites receives more than eight million visitors per year.

SIR Network Exposure

Once a home is on, it will be exclusively marketed on more than 100 websites around the world. This network of interconnected, locally focused and globally aware Sotheby's International Realty® network members' websites, receives over eight million visitors per year and creates another exclusive property syndication opportunity attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of vibrant, full-screen high-definition videos and photography. also offers 3D and virtual reality tours, 17 languages and lifestyle and destination content. A home presented with such in-depth and unique content has a much higher success rate capturing search engine inquiries and engaging online consumers. In a year, has:

  • 22,000,000 visits

  • 97,000,000 page views

  • 45,000,000 property detail pages viewed

  • 53% of visits are from outside of the US

One of San Diego’s leading property search destinations, provides the most compelling multimedia presentation, stunning imagery and beautiful video to showcase the exceptional story that is your home.


More people prefer to search homes by lifestyle than any other category and Sotheby’s International Realty’s property search capabilities are constructed with this in mind. From waterfront to farm and ranch, mountains to historic homes and many other selections, with lifestyle as the focal point of our search criteria, we allow the buyer to find their new home based on not just where it will be located, but what kind of life they will live within that extraordinary property.


It is projected that by 2018, video will represent 79% of all global internet traffic. With video powering everything from the homepage of to our ad units on our partner websites, video is allowing prospective buyers to experience our properties like never before. On there are over 10,000 property videos and counting. As real estate listings with videos receive 403% more inquiries than those without videos, we have done everything we can to maximize exposure for your property video.


This eye-catching guide to the weekend’s open houses is generated every Friday. The emagazine is distributed to all of our agents, posted to social media, then published online on


SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally.

  • GPS search, find the closest home.
  • Search globally in 75 countries.
  • Driving directions to the home of interest.
  • Social sharing on facebook and twitter.
  • Tap to connect, call or email.
  • Points-of-interest toolbar.


The feel of your house can't be captured in photos alone. Buyers want to know how the floor plan flows, what the view from the kitchen sink is and how a house lives day to day. As your buyer may be across the country or overseas, Pacific Sotheby’s International Realty utilizes the Matterport 3D Showcase™ to enable virtual showings to online shoppers to help them explore your property from any device, anywhere in the world.


To maximize the potential for your home to be found online, it is essential to have a strong search engine marketing strategy.


We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat and on our very own Extraordinary Living Blog. Facebook is the top referring source of traffic to Additionally, the Sotheby’s International Realty YouTube channel has more subscribers than any other real estate brand.